Creating a custom typography logo in Adobe Illustrator starts with selecting a typeface that aligns with your brand’s personality or sketching a unique letterform from scratch. Open Illustrator, set up a new document, and use the Type Tool to input your brand name, experimenting with fonts, weights, and spacing. Adjust kerning and leading for balance, then convert the text to outlines (Type > Create Outlines) to manipulate individual letter shapes. Use the Pen or Direct Selection Tool to refine curves, angles, and flourishes, ensuring the design feels cohesive and distinctive. Incorporate brand colors and test scalability to ensure versatility across mediums. Save your logo in vector formats like AI or EPS for professional use.
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