To design a digital marketing social media banner in Photoshop, start by setting up a new document with dimensions suited for your platform (e.g., 1200x628px for Facebook or 1080x1080px for Instagram). Select a visually appealing background, such as a gradient or high-quality image, and layer it with your brand’s colors and logo for consistency. Use text tools to add a concise, bold headline and a call-to-action, ensuring fonts are legible and align with your brand’s style. Incorporate relevant graphics or icons to enhance visual appeal, and maintain a balanced composition with proper alignment and spacing. Save the file in PNG or JPEG format for web use, ensuring it’s optimized for fast loading.
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